An introduction: What are cookies?
An internet cookie is something called a website text file that is stored in your browser. Cookies are used to give visitors a better experience by saving their history on the site. There are also many features that work thanks to cookies that you cannot turn off because then the site would stop working as it should.
In general, there are two types of cookies: Session cookies are deleted from your browser when you close the browser, they are used, for example, to remember which language you have chosen to display the page in during your visit so that you do not have to re-select the language when you click on a new page. Time-based cookies can be stored on your computer's browser for a longer period of time.
When are cookies used and for what?
It depends entirely on what functions you have built and/or linked to your website. Some cookies are necessary for the website to look and work as intended with color text size and animations, these cannot be turned off, but you as a visitor must be able to approve these to use the site as it is intended to be displayed.
What are third-party cookies?
As a website owner, you want to measure statistics from a provider that offers statistical tools such as Google Analytics. You can measure how many unique visitors you have on your website, which countries or cities they come from, whether they bought something on the site or submitted requests via forms (via set objectives) or which pages are the most popular. This can help companies to further develop landing pages to present their information in a way that is appreciated by visitors.
What are my responsibilities as a website owner under GDPR law?
Today, the manual way doesn't work anymore if you want to comply with the GDPR (General Data Protection Regulation) and ePR (ePrivacy Directive), which everyone who owns a website in the EU must do. You have to give the visitor the right to update their cookie preferences - that is, you have to give them the right to turn off marketing cookies or other third-party cookies you may have on your website. So it's not enough to have a pop-up where you click OK. According to the law, you have to save information about when the browser accepted and which cookies it was.
Advanced cookie management with Atom Agency