Advertising on social media (SoMe)

Maximize your digital visibility with social media advertising. Explore the benefits of Facebook, Instagram and TikTok advertising with our experienced digital agency.

10 Oct



Sarah Liljestrand
Marketing Strategist

Maximize your digital visibility

There is no doubt that social media plays a crucial role in the marketing world. By advertising on platforms like Facebook, Instagram and TikTok, businesses can reach their target audience in a more engaging and direct way than ever before. But what is the best way to do this? In this post, we will explore the benefits of advertising on social media and how you can optimize your online presence. Below you will find a short reel/short we created for ourselves for advertising purposes.

Facebook Advertising

Facebook is not only a platform for keeping in touch with friends and family; it is also a powerful marketing tool. With over two billion users globally, Facebook has a huge reach. But navigating its advertising platform requires expertise. Here are some reasons why you should consider Facebook advertising:

  • Microtargeting: Reach your specific audience with precision through advanced audience analysis.
  • News Feed Ads: Appear directly in users' news feeds for high visibility.
  • Measurability: Track and measure the performance of your ads in real time.

Let our experienced digital agency guide you through the complexities of Facebook advertising and help you maximize your ROI.

Instagram Advertising

Instagram is the place where visual storytelling flourishes. With over a billion active users, it's a platform with huge potential. What makes Instagram advertising so powerful?

  • Visual appeal: Use creative images and stories to engage your target audience.
  • Interactivity: Take advantage of features like Stories and IGTV to interact with users.
  • Influencer collaboration: Join the visual aesthetics of influencers to reinforce your brand.

Let our marketing agency help you create enticing ads on Instagram that stand out and engage your target audience.

TikTok Advertising

TikTok has exploded in popularity and offers a unique chance to connect with a younger and trend-sensitive audience. Why should you consider TikTok advertising?

  • Creative freedom: Use the platform's creative tools to create unique and entertaining content.
  • Viral potential: A trending post can quickly go viral and spread your brand to a wide audience.
  • Young audience: If your target audience is younger, TikTok is an indispensable platform.

Our digital agency has expertise in TikTok advertising and can help you launch your viral campaigns on this exciting platform.

Search engine optimization for social media - Finding the right keywords

To reap the full benefits of social media advertising, you also need to understand how to optimize your presence. A key element is using the right keywords. Here are some key tips:

  • Keyword research: Conduct a thorough keyword analysis to identify the most relevant keywords for your industry.
  • Locate competitors: Conduct a competitive analysis to see what keywords your competitors are focusing on.
  • Schema types: Understand and use different schema types, such as video, images and reviews, to increase your visibility on social media.

Your digital success with Atom Agency

As your trusted partner in digital marketing, we are here to help you navigate the complex landscape of social media and SEO optimization. Our aim is to help your brand reach new heights through effective advertising and optimized online presence. Book a free consultation with us to start your journey to digital success.

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